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Universidad de Monterrey (UDEM)

Universidad de Monterrey (UDEM) develops international, competitive organizations through innovation and continuous Improvement in all business processes in order to achieve world-class success. UDEM relies on two key factors: operational excellence to develop an organizational culture that is aware of its tools, systems and principles and their effect on the business results; and innovation to improve products, processes and systems through challenging the status-quo to achieve the competitiveness necessary to catch the business opportunities in the market.

UDEM works closely with all types of industries through their memberships and cluster projects. Within UDEM, the Division of Extension, Consulting and Research has developed a model through the expertise of academic staff, in conjunction with the knowledge of a consultants’ team, allowing them to fulfill customers’ needs. UDEM invites you to work with their experts, consultants, researchers and technologists to help you in your path to success.

Contact:   Daniel Moreno   |   |   +52 81 8215 1613


Spanish, English


Mexico, Latin America, North America


Automotive, Electronics, Services, Logistics, Food, Health Care, Manufacturing, Public Sector, Higher Education

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Certified Facilitators

Fernando Gonzalez

Fernando Gonzalez


Fernando Gonzalez Aleu is an associate professor at the Universidad de Monterrey (UDEM) in Mexico. He received a BS in mechanical and management engineering at UDEM in 1993, a MS at ITESM in 1999, and both an MS and PhD in industrial and systems engineering from Virginia Tech in 2015 and 2016, respectively. His research focuses on the applications of continuous improvement projects and operational excellence. Prior industry experience includes 15 years implementing quality systems, environmental systems and management systems. Mr. Gonzalez is a member of the Institute of Industrial and Systems Engineers (IISE), American Society for Engineering Management (ASEM), American Society for Quality (ASQ) and IEOM Society.

Daniel Moreno

Daniel Moreno

Consulting Manager

Daniel Moreno leads the consulting practice of quality and change management at UDEM. He has over 11 years of experience aiding top executives and managers to thrive on business challenges. A trusted advisor to Coca-Cola, CEMEX, PepsiCo, Eaton, Banco BASE, GE, and P&G, among others, Mr. Moreno is a senior member of ASQ and IISE, serves as judge for ASQ’s International Team Excellence Award, and has visited Deming Prize-winning companies in Japan. As a certified Six Sigma Black Belt and Shingo facilitator, Mr. Moreno has delivered multicultural training and assessments to logistics, operations, and sales teams in Mexico, USA, Canada, Dominican Republic, Argentina, India, Malaysia, China, Saudi Arabia and Germany, mentoring over 700 project leaders in problem solving and Lean Six Sigma.

Jacobo Tijerina Aguilera

Jacobo Tijerina Aguilera


Jacobo Tijerina Aguilera is the director of the Extension, Consulting and Research Division at Universidad de Monterrey (UDEM) in Mexico. He has a BS in industrial and systems engineering, a MS in applied statistics and a MS in industrial engineering, all from ITESM. Currently he is enrolled at Universitat Politècnica de València to obtain a PhD in design, fabrication and project management. Mr. Tijerina has conducted research and consulting projects with companies in the automotive, food & beverages, and electronic industries, as well as government offices. He has delivered training regarding Six Sigma, Lean Six Sigma and engineering economics, among others. Mr. Tijerina is a member of the Institute of Industrial and Systems Engineers (IISE).