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Lean-Driven Innovation

March 31, 2016

“Lean-Driven Innovation” by Norbert Majerus Receives Shingo Research and Professional Publication Award

Summary: After trained examiners and accomplished business professionals performed a thorough assessment of this work, Norbert Majerus has been selected as recipient of an internationally recognized award from the Shingo Institute, part of the Jon M. Huntsman School of Business. The author will receive the award at the 28th International Shingo Conference occurring April 25-29, 2016 in Washington DC.

LOGAN, Utah — The Shingo Institute, part of the Jon M. Huntsman School of Business at Utah State University, has awarded Norbert Majerus with the Shingo Research and Professional Publication Award for his book, “Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company.” Majerus is Goodyear’s lean champion in research and development.

“Receipt of the Shingo Research and Professional Publication Award signifies an author's significant contribution to advancing the body of knowledge regarding enterprise excellence,” said Ken Snyder, executive director of the Shingo Institute.

Lean methods typically have been applied to production processes in manufacturing companies, but they have had little success in product development. In 2005, Goodyear embarked on a major initiative to transform its innovation processes by learning, understanding, and applying lean product development principles. “Lean-Driven Innovation” tells the story of Goodyear’s lean R&D transformation, incorporates the voices of real people within the company, highlights real events along the tire maker’s decade-long lean innovation journey, and shares both the challenges and achievements.

None of the improvement initiatives Goodyear launched in the past 20 years has impacted R&D and the entire company as much as lean. In describing the lean principles that Goodyear validated during its R&D transformation, the book presents a roadmap for how readers can leverage lean to successfully transform innovation processes in their own companies. Readers will gain a practical path for applying lean to the innovation processes of their organization, including where to begin and what to do, regardless of the industry and status of the transformation.

“It is rare, indeed, for someone with so much real-world experience improving one company's systems of product development to divulge such a public gift as this book delivers,” says Jeff Rogers, engineering manager of lean product development at Parker Hannifin Corporation, Parker Aerospace. Rogers continues, “I appreciate the candid story of Norbert's leadership journey at Goodyear to bring lean thinking into the product development space. Most remarkably, he uses his story to teach others, like me, the principled way to do it, too. Even having a decade of my own lean product development learning and experience, I dog-eared, highlighted, and double-underlined practical and actionable content in every chapter. Read it slowly, read it is seasoned advice. Thanks to Goodyear and Norbert I'll be accelerating with better traction.”

By “challenging” or applying for an award, authors invite a group of accomplished professionals and trained examiners from the Shingo Institute to thoroughly review their publications. Shingo examiners select recipients based on a rigorous set of standards.

Majerus will receive the award during the Awards Gala of the 28th International Shingo Conference in Washington D.C. The conference is a five-day event featuring a selection of workshops, plant tours, keynote speakers and breakout sessions designed to provide ongoing knowledge, insights and experience for organizations in pursuit of operational excellence.

About the Shingo Institute

Housed at the Jon M. Huntsman School of Business at Utah State University, the Shingo Institute is named after Japanese industrial engineer Shigeo Shingo. Shingo distinguished himself as one of the world's thought leaders in concepts, management systems and improvement techniques that have become known as the Toyota Business System. Drawing from Shingo's teachings and years of experience working with organizations throughout the world, the Shingo Institute has developed the Shingo Model™ which is the basis for several educational offerings including workshops, study tours and conferences. It also awards and recognizes organizations that demonstrate an exceptional culture that continually strives for improvement and progress. Those interested in more information or in registering to attend the 30th International Shingo Conference may visit